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The 3 Steps to Building a Winning Brand Strategy

In their book Start Your Own Business, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors explain the three-step process of creating a branding strategy for your business plan.…
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3 Expert Tips for Strengthening Personal Networks

Whether you're recruiting a talented executive or trying to reach an actual decison-maker for a key sale, you'll improve your job performance if you have a stronger personal network. That much, you know. Actually doing it is another matter. A recent post by Deborah Petersen on the Stanford Graduate School of Business site provides 10 fantastic…
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6 Elements Every Business Website Needs

With today’s tech-savvy consumer, a website is a given for any successful business -- regardless of size or industry. Without a website, businesses won’t be taken seriously and likely will decrease their chances of being found by new customers. A well-designed website can also allow a small-business owner to compete with the big boys, leveling…
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5 Tricks to Creating Compelling Mobile Ads

Marketers, rejoice! According to a recent survey, consumers are more than just tolerant of mobile ads, they’re actually receptive to them. A report released by targeted ad company xAd and call analytics firm Telmetrics reveals that almost 50 percent of mobile shoppers say mobile ads are “informative/helpful” and 70 percent have noticed mobile ads in the past 30 days. Clearly, mobile…
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